Exploring people's media consumption practices
Exploring people's media consumption practices
Blog Article
This article outlines a few of the most considerable modifications in customer behaviours when it comes to consuming media.
In the current digital age, smart phones have become one of the most popular devices that people are using to watch videos and gain access to media. Nowadays, many social media channels are offering endless feeds of brief, chains of videos, that are growing in popularity among smart device users. In fact, statistics show that that globally, mobile content viewing is on the rise, revealing that short form media is one of the fastest growing media trends right now. These platforms allow users to see a collection of customised videos and interact quickly, making these videos a lot more interesting and addictive than traditional content. Short form videos are also being used more often for news and instructional purposes, not just for home entertainment. Subsequently, this trend is changing the way people are proactively seeking for and counting on to receive info, in a much faster, shorter and more functional format.
Recently, with the growth of digital media, the way in which people take in media has shifted substantially. For many years, traditional tv was the main source of family entertainment for many people. Nevertheless, since the advancement of internet streaming services, many audiences are turning away from scheduled tv, especially among younger individuals. Rather, international media content analysis reveals that more individuals are purchasing subscriptions to streaming services, which strongly read more affirms the switch in audience intake habits. These services are popular for permitting people to watch the programs and films they want, whenever they feel like it. Those associated with the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the appeal of streaming services as a popular media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing interests in the market.
With consistent shifts and developments in the digital landscape, what are the current trends in media? Well, along with the increase of streaming platforms and short form media content, the way in which people are getting their news is also evolving. People are significantly turning towards internet news sources, rather than viewing television, to discover the latest worldly affairs. Nevertheless, simultaneously, due to a consistent flow of knowledge, people are becoming overwhelmed by big quantities of content. In response to this, news agencies are re-engaging audiences by making short form content that is clearer and much easier to navigate. Nowadays it is common to see news channels that have large followings on social media channels. This trend can be validated by the CEO of the fund that owns Euronews, for instance. Using this technique has been necessary for providing individuals with dependable and authenticated news sources, in a format they can readily interact with.
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